Visual Concepts
Exploring the future of visual storytelling
Creative Direction / Visual Concepts
For over forty years, StureOptikern has been known for its expertise and carefully curated selection of luxury eyewear. I designed and developed the brand's first e-commerce platform, translating the in-store experience into a refined digital destination.
The goal was to create a digital foundation that reflects the brand's identity while supporting its continued growth. Every decision was guided by the same quality, care and attention to detail found in-store.
To support the digital experience, I developed AI-generated campaign and still life imagery, creating a consistent visual language that strengthens the brand across every digital touchpoint.
From the overall concept and visual direction to navigation, product presentation and content, every detail was designed to create a premium experience that feels intuitive, consistent and true to the brand.
PROJECT DETAILS
ROLE
Creative Direction / Visual Concepts
SCOPE
Concept Development
Creative Direction & Art Direction
Visual Research
Mood & Story Development
Styling Direction
Campaign Concepts
AI Image Production
Image Editing & Retouching
TOOLS
Adobe Creative Suite
AI Creative Tools
By bringing together brand, commerce and storytelling, the project creates a digital experience that feels true to StureOptiktern's identity.
Imagery →