StureOptikern
Creating AI-generated campaign imagery for a luxury eyewear brand
Creative Direction & AI Imagery
To support StureOptiktern's digital launch, I developed a collection of AI-generated campaign and still life imagery inspired by the visual language of contemporary luxury fashion. The goal was to create a consistent visual identity that reflects the brand across every digital touchpoint.
Using AI as part of the creative process made it possible to create premium visual content without the need for a traditional production. This opened up new possibilities for producing campaign imagery while maintaining a high level of quality and consistency.
Every image was art directed to feel timeless, editorial and true to the brand. From composition and lighting to environments, styling and product presentation, each visual was carefully developed to strengthen the overall digital experience.
PROJECT DETAILS
ROLE
Creative Direction & AI Imagery
SCOPE
Creative Direction
Campaign Concept Development
Visual Research & Art Direction
Styling
AI Image Production
Prompt Development & Iteration
Image Editing & Retouching
Product & Brand Consistency
Campaign Content
TOOLS
AI Creative Tools
Adobe Creative Suite
The project explores how AI can become a natural part of the creative process, making it possible to produce premium imagery while staying true to the brand's identity.