ARKIVET PREMIUM
Building a curated luxury resale concept
Valuation Manager /
Concept Development & Visual Direction
Arkivet Premium was created to give selected luxury and designer pieces a space of their own within Arkivet. A more curated assortment and distinct visual expression shaped the concept, while keeping it clearly connected to the brand.
The concept was developed to create a separate space for selected luxury and designer pieces within Arkivet Second Hand. The concept called for a different approach to valuation, presentation and customer experience, while still feeling closely connected to the brand.
I developed the visual direction for Premium across styling, photography, digital content and marketing, creating a more refined expression that still felt like a natural extension of Arkivet.
Alongside the visual concept, I worked with the premium assortment and the full journey around each piece, from valuation, pricing and authentication to presentation and sale. I also helped shape the showroom experience and later how Arkivet Premium was introduced in-store.
PROJECT DETAILS
ROLE
Valuation Manager / Concept Development & Visual Direction
SCOPE
Concept Development
Premium Assortment & Curation
Valuation, Pricing & Authentication
Visual Direction & Styling
Photography & Content Production
E-commerce Content & Publishing
Marketing & CommunicationShowroom & Customer Experience
Team Training & Coordination
Events
TOOLS
Adobe Creative Suite
Sanity
Klaviyo
Canva
Microsoft Excel
Arkivet Premium brought together a carefully curated assortment, a distinct visual expression and a more considered way to experience luxury resale.