StureOptikern
Building the brand's first e-commerce experience
E-commerce & Digital Design
For over forty years, StureOptikern has been known for its expertise and carefully curated selection of luxury eyewear. I designed and developed the brand's first e-commerce platform, translating the in-store experience into a refined digital destination.
The goal was to create a digital foundation that reflects the brand's identity while supporting its continued growth. Every decision was guided by the same quality, care and attention to detail found in-store.
To support the digital experience, I developed AI-generated campaign and still life imagery, creating a consistent visual language that strengthens the brand across every digital touchpoint.
From the overall concept and visual direction to navigation, product presentation and content, every detail was designed to create a premium experience that feels intuitive, consistent and true to the brand.
PROJECT DETAILS
ROLE
E-commerce & Digital Design
SCOPE
E-commerce Concept & Design
Website Development
UX & Navigation
Visual Direction
Content & Copy
Product Presentation
CRM & Email Marketing
Digital Content
TOOLS
Shopify
Klaviyo
Adobe Creative Suite
AI Creative Tools
By bringing together brand, commerce and storytelling, the project creates a digital experience that feels true to StureOptiktern's identity.